07.25.17

Adobe Audience Finder

By John Winter

At today’s Adobe Partner Webinar, Adobe introduced their new Audience Finder (AAF) Web store.  AAF allows Adobe CMS customers to identify the highest quality data sets for digital campaigns.

The store connects marketers and content publishers with third-party data providers without time consuming challenges such as individual partnership agreements and of course implementation effort. Audience Marketplace is designed to be an agnostic channel for quality data sets spanning multiple verticals.

AAF is available through Audience Marketplace within Adobe Audience Manager.

Adobe CMS customers looking for more information about AAF, or examples of how to integrate third-party data into online marketing campaigns can contact us now to talk with our Adobe Professional Services Consultants.