Adobe Experience Manager Launches Cloud Services in India
By Mukesh Kumar
Having access to the right technology can be a significant advantage for companies in the global economy. For enterprises in India, and the wider APAC region, the arrival of Adobe Experience Manager as a Cloud represents a tremendous opportunity for businesses that want to cater to an ever-growing number of digital consumers.
Internet usage in the APAC region is staggering, with over 2.5 billion users in 2021. India, a major contributor to this total, represents the second largest internet market in the world, with some 900 million users. These consumers are craving engaging digital experiences, and the companies that can provide them with personalized content at scale will be the ones to reap the most benefits in loyalty and revenue.
In this article, we’ll explain the significance of Adobe AEM for meeting that demand and highlight how Content Bloom can assist organizations looking to migrate to a cloud-native digital experience platform.
How Indian Companies Can Leverage AEM Cloud
Adobe Experience Manager (AEM) is a content and digital asset management platform that enables brands to create personalized content experiences. By integrating essential marketing tools into one platform (CMS, DAM, CCM), brands can manage their digital content across multiple channels.
With Adobe AEM now being offered as a cloud service, it allows companies to scale as required and remain agile and flexible. They can also provide their marketers and developers with the freedom and capabilities to build and deliver personalized digital campaigns in a few short days or weeks rather than months.
Customer interactions are often digital-first as the modern consumer relies on multiple devices for browsing the internet. From desktops and mobile devices to social media platforms and a host of connected devices, they expect to have a stunning experience no matter which channel they browse.
According to research from IDC India, increasing customer satisfaction and engagement is the top priority for 20% of companies over the next year. Breaking down silos and selecting the right technology is paramount to achieving this goal.
Recapping AEM as a Cloud Service Features
Content Management System: Create consistent and personalized content for customers and enable marketers to manage the digital experience across every channel.
Digital Asset Management: Use automation and smart tools to quickly and easily source and adapt digital assets for us on multiple channels.
Digital Enrollment and Forms: Create secure and responsive forms that enable customers to e-sign and enjoy a seamless customer journey/
Learning Manager: Integrate learning experiences and training to develop employee skills and better serve your customers.
DevOps: Scale DevOps using autoscaling, a CI/CD framework, flexible deployment modes, service delivery transparency, API connectivity and guided updates. Developers can also automate application development practices.
What Are the Benefits of AEM Cloud as a Service
Here’s why AEM Cloud as a Service provides an ideal solution for businesses that want to transform customer experiences.
Cloud technology lets organizations focus on building experiences and innovating for their customers rather than worrying about upgrades. When new features and capabilities are added, they can be instantly validated and made available to teams using Adobe AEM.
Modular, Scalar, and Global
Brands operating in India, where so many people access the internet, need a way to deal with high traffic volumes. AEM Cloud Service is able to deal with these high traffic volumes without negatively impacting performance by auto-scaling as required to keep up with customer demand. With AEM Cloud, content can be delivered across the globe using a built-in Content Delivery Network (CDN).
While consumers want personalization, they also want their data to remain private and not fall into the wrong hands. Enterprise-grade security provided by AEM Cloud ensures that all content and assets remain safe, secure, and protected. Companies can also leverage automated tests to scan for common vulnerabilities.
Consumers expect that content will be available to them whenever they need it. Adobe Experience Manager Cloud provides the performance resiliency to make that a reality with redundancy and monitoring capabilities that ensure high availability.
Grows With Business
As businesses grow, so too do the costs associated with running it. Adobe AEM Cloud provides a simple pricing model that gives enterprises the predictability and flexibility they need during their growing stages.
How Content Bloom Supports Expanding Adobe Customers
Cloud-native solutions can provide growing organizations with increased scalability and the freedom to innovate. As businesses in India and the wider APAC region continue their efforts to digitally transform and cater to customer demands for engaging and personalized experiences, they must have the proper assistance.
Content Bloom India is positioned to support Adobe and its clients in the APAC region with Adobe Experience Manager as a Cloud Service. As an enterprise digital agency, we’re a strategic partner with years of experience working with Adobe products. We can help with Adobe’s holistic suite of tools, system integrations, and migration needs.
The launch of Adobe Experience Manager Cloud in India means that enterprise businesses can now take advantage of this new deployment approach as well as the increased agility, security and flexibility it offers.
One of the largest banks in Canada sought a way to modernize its forms and adopt a new approach that followed best practices. They were using outdated legacy infrastructure and suffering from a negative customer experience, large turnaround times for changes, and increasing support and maintenance costs.
With the help of Content Bloom, they rationalized, standardized, and reduced the number of forms by introducing a scalable, maintainable, and reliable platform in Adobe AEM.
Discover everything you need to know about Adobe AEM by reading: Adobe Experience Manager (AEM): What It Is and How It Works.
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