Content Bloom's VP of Sales
By Abby Schachter
Meet Shishir Banerjee, Content Bloom’s VP of Sales in APAC. The first thing you’ll notice about Shishir is that he is one of those people who can carry on a conversation with just about anyone, on any given subject. In other words, he is very talkative; but it’s his social, energetic, and enthusiastic nature that makes him such an asset.
Shishir was specifically brought on to grow CB’s business in the Asia Pacific region. In fact, before joining the Content Bloom team he worked for Sitecore, one of CB’s implementation partners.
“Before Content Bloom, I was working for Sitecore, where I created a strategy for sales, and met with CXOs of Fortune 500 companies. Part of my job included pitching and presenting Sitecore solutions in person. We had a lot of wins and created a great buzz within the market for Sitecore!”
However, Shishir yearned for something more; he wanted to be part of the implementation process.
“I had been responsible for heading the sales function with Sitecore but I felt the Sitecore Implementation partners had all the fun in implementing solutions. I was craving to work for an implementation partner/digital agency. It was around that time, Content Bloom approached me and we just clicked”
The role Content Bloom offered allowed Shishir to utilize his sales and tech knowledge while impacting the APAC market through implemented solution-based strategy. He would also be able to continue working with Sitecore, a company he highly respected; taking care of the CB Sitecore partnership, sales, and additional initiatives related to the brand.
“You know, I had the very first [APAC] salesperson role at Content Bloom and with the help of my peers, took on the responsibility of creating a sales infrastructure. Together we created a strategy, set up a team, budgets, and operations. We [sales team] are the face of the company right now, here in India and Asia!“
Want to learn more about Shishir? Read our Q&A below…
Before Content Bloom, I was working for Sitecore, where I created a strategy for sales, and met with CXOs of Fortune 500 companies. Part of my job included pitching and presenting Sitecore solutions in person. We had a lot of wins and created a great buzz within the market for Sitecore!
Q&A With Shishir Banerjee
Q: What is the biggest lesson you’ve learned, professionally over the years?
A: If you are feeling irritated, do not act. Suppress the urge to reply. I usually just write a practice e-mail and leave it be for an hour or so, and then delete it. In the end, you’ll save yourself from a real mess.
Q: Marketing has changed a lot over the years, but what about it hasn’t changed?
A: Marketing concepts and mediums have become more digitized since the inception of smartphones, portability, and mobility of the internet. Marketing competition in brands have paved new ideas to market but all ideas lead to conversion, generating leads, brand positioning, and a social media presence. An effective and unchanged marketing strategy is about contextual marketing; pitching the right content, to the right customer at the right time. This is all it takes to generate ROI [Return on Investment] and increase market share.
Q: Share a fun fact about yourself, one not many people know
A: I am afraid of high rides and literally close my eyes if I happen to get on one. I usually spend the entire ride praying for it to stop ASAP, but I make sure to never show my wife how scared I am!
Q: What tips would you give to someone who is new in sales and marketing?
A: If you want to excel in this [sales] you need to be passionate, calm, collected, and an improviser. If you want to grow in sales there is only one rule “there are no rules!” There isn’t a sales guidebook to follow, you must strategize, improvise, and execute.
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