How Does Tridion Work and What are the Benefits?
By Mark Saunders
Choosing the right content management system can be a complex decision for any enterprise. At Content Bloom, our proficiency spans across various systems, with a strong focus on Tridion.
In this article, we provide valuable insights into Tridion, its practical benefits, and the reasons behind its popularity as a content management solution for complex companies around the world.
What is Tridion?
Tridion, formerly known as SDL Tridion, is an enterprise-scale content platform that handles web content management and component content management. As a DITA-based component content management system (CCMS), Tridion centralizes structured content creation, translation, and delivery.
The RWS-owned Tridion also enables organizations to manage product information, after-sales content, and self-service support. This makes Tridion ideal for several use cases, including technical communication, enterprise knowledge hubs, digital experience hubs, and global websites.
How does Tridion work?
Tridion consists of a number of different components that work together to provide strategic value to the enterprises that leverage them.
What is Tridion Sites?
Tridion Sites is focused on web content management. It provides traditional and headless options that enable organizations to publish the content wherever they need to. Companies can use Tridion Sites for omnichannel content delivery to provide personalized experiences with context, create a digital content repository hub for orchestrating all content, and manage content across multiple sites in multiple languages.
What is Tridion Docs?
Tridion Docs is aimed at structured content, where consistency and reuse are key. It uses the DITA standard to provide enterprise-grade content authoring and collaboration. Organizations can enhance content with classification information, taxonomy terms, and metadata to improve content reuse, findability, and information governance.
Tridion Content Delivery
Tridion Content Delivery provides single-source publishing, enabling organizations to create once and publish everywhere (COPE). This eliminates the need to copy and paste content, publishing online and offline from a single source, whether XML or JSON output, RSS streams, XML output, static HTML, static files such as PDFs, etc.
Tridion connectors and accelerators offer out-of-the-box connections that streamline processes by adding functionality for eCommerce, CRM, analytics, digital asset management, and more. Enterprises can also connect to leading vendors such as Contentful, Adobe Commerce, Brightcove, and others. In cases where no out-of-the-box solution is available, Content Bloom is well experienced and can build other integrations as required.
RWS Tridion Benefits
The multifaceted capabilities of RWS Tridion mean that it provides numerous benefits to the companies that use it. Many of those benefits center around Tridion’s decoupled and component-based capabilities:
One challenge that prevents enterprises from fully embracing a headless CMS is that pure headless platforms make businesses reliant on developers and lack the editing and templating features of a traditional CMS. Tridion’s decoupled CMS removes these challenges by providing a frontend component on top of the headless functionality as well as templates and themes to help marketers format content accordingly.
Another benefit of RWS Tridion is its component content management system. Content can be managed as individual components such as words, phrases, paragraphs, or other pieces of content rather than as a complete document. As a result, Tridion helps organizations reuse content without needing to copy and paste, implement a single source of truth, improve collaboration and search, and improve the overall content quality.
Key Tridion CMS and CCMS Features
Some of Tridion CMS and CCMS’s key features include:
Semantic AI: Adding artificial intelligence to content, Semantic AI helps to match the user intent to improve search and findability through smart tagging.
Cloud: Tridion’s cloud systems enable organizations to reduce costs, be more agile and increase scalability.
BluePrinting: BluePrinting allows content to be reused across different channels and avoids duplication.
GraphQL: GraphQL connections provide another headless delivery capability for developers that many traditional content platforms lack.
Translation: RWS includes built-in translation management functionality to streamline processes for global organizations.
Get your Tridion docs in order with Content Bloom
Tridion provides the decoupled and component content management capabilities that modern organizations need, whether they need to leverage its headless functionality for delivery to various channels or get more out of their structured content components.
Content Bloom’s capacity as an RWS partner enables us to cater to all of your Tridion needs, whether through implementation and upgrades or training for your company. As the world’s largest RWS implementation agency, our expertise in Tridion can give you exactly what you need for your specific use case.
When Montreal-based SNC Lavalin needed help to implement Tridion, they turned to Content Bloom for assistance. Since then, they’ve also undergone a complete overhaul of their corporate site and launched microsites for their digital marketing campaigns.
Ready to get started on your Tridion journey? Look no further than Content Bloom for help.
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