10.23.19

How to Create a Positive Digital Experience with Sitecore

By Abby Schachter

Sitecore is an enterprise level CMS that allow marketers and content editors to have control over every part of their website. We’re talking seriously advanced personalization across all channels. It’s truly a perfectionist’s dream environment thanks to its

  • Flexibility
  • Adaptability
  • Scalability
  • Securability

You can easily manage multiple sites from one location. This means that if you’re a Sitecore CMS user, you’ll have the authority to delve into complex, complicated, and rich digital marketing experiences without the hassle of juggling managing multiple platforms. It’s like the Alexa of CMS – one hub that allows you control over multiple aspects of your site simultaneously.

What does all of that mean?

It means that you can customize things like email campaigns and customer profiles and use Sitecore as a tool to access, monitor, and pull information across multi-media and e-commerce channels all through the use of one platform.

If you’re a coder, this is where the fun happens. Because you can effectively customize or build extensions using Sitecore’s API, since it integrates perfectly with your CRM and a number of other third-party solutions.

The same goes for content editors. When it comes to authoring, editing, and managing content, Sitecore’s flexibility makes content management simpler because it allows you to work seamlessly within different test environments, such as development and staging. This is a great way to investigate and isolate potential bugs, issues, and blockers with your team.

Let’s talk personalization.

What is personalization? Let’s try it this way.

What is your preference? Would you rather we explain personalization in steps, through tips, blogs, links, film, book references? Tell us your preferred method of learning. Are you auditory, visual, tactile? What would make this explanation easiest? It’s all up to you. This is your reader journey. Our goal is for you to have an enjoyable experience so you visit our site again.

That is personalization – acquiescing to individual needs and wants. And why is this so important? Because customer satisfaction and client care is the most important aspect to any business, no matter the industry.

Strong customer service is a must.

If a site is unreliable, confusing, not user-friendly, or difficult to navigate it is unlikely we would return to the site or recommend the business to others. In fact, we’ll likely do the complete opposite and complain about our experience.

Customer service expectations are on the rise and the fact is there’s just more variety these days. If a business messes up, clients will not only spend their money elsewhere but leave a poor review that could wreak havoc with your reputation and definitely cost you financially.

According to the Gladly 2018 Customer Service Expectations Survey, “The quality of a company’s customer service can make (or break) the bank” and we’ve seen it happen on numerous occasions.

Gladly states that 67% of consumers will persuade friends and family to stay away from a company with poor CX and 42% will publicly post complaints on social media. We’re all familiar with the traction this can have and the ways it can affect a company’s reputation.

So how does Sitecore fit into all of this?

Specialized CMS mitigates client issues and miscommunications through contextualized marketing, because it caters ads, emails, interface to the user.

Because marketers and editors have full user control within even the most advanced settings, content authoring, digital marketing, customer satisfaction surveys, and email campaigns are simpler to access. They can select information deemed relevant, ultimately creating an overall better experience on both the consumer and business-owner end.

Sitecore does all of this.

Marketing campaigns with Sitecore

Interested in learning more about the latest version of Sitecore 9.2? Want to further discuss personalization, the e-commerce side of contextual marketing on a more in-depth level, as well as how social media and online reviews can contribute to your company’s success (or downfall)?

You’re in luck. More to come.

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Sitecore