Maximizing Your Digital Experience Solutions: How to Build Engaging UX Journeys
By Lee Pittman
Marketers, designers, and other practitioners need to be able to get the most out of the digital experience solutions at their disposal.
A powerful digital experience platform (DXP) like Sitecore can provide a wealth of features to help these practitioners tap into numerous opportunities. Yet many are unaware of what they can do with these tools and how to get the support to maximize those capabilities.
In this post (i.e., part 2 of the Sitecore Symposium 2022: A Look Back at the Session Tracks series), I’ll shed some light on how practitioners can get the most out of Sitecore’s impressive suite of tools, particularly Sitecore CDP, Sitecore Experience Manager (XM), and Sitecore Commerce.
Centralize Your Data Sources with Sitecore CDP
Removing silos and creating unified customer profiles is essential to managing the large volumes of data most companies have at their disposal. Sitecore CDP offers a solution that enables practitioners to get a handle on their data and leverage it in different ways.
With a customer data platform (CDP), it’s possible to pull data from various sources, centralize it, and then use that holistic data to successfully launch digital experiences that cater specifically to the customer. Marketers can improve their ability to personalize content experiences, ensure data is stored and transmitted securely, and uncover new opportunities to generate revenue.
Build Engaging Digital Experiences Using Sitecore Experience Manager
Customers expect their favorite brands to provide them with content on almost any digital channel or device. Sitecore Experience Manager helps users to create and manage content across multiple channels and launch experiences that intrigue and delight customers.
This allows marketers to publish multi-site and multi-lingual content, improve time to market, and increase conversions. Also, with a visual interface and WYSIWYG capabilities, content authors don’t need to worry about how they will be able to create exactly what they need for an omnichannel experience.
Integrate Content, Commerce, and Other Tools in Your Tech Stack
Maximizing your digital experience solutions means integrating content, commerce, and other tools into a cohesive unit. Sitecore Commerce leverages a composable strategy to increase sales and encourage customer engagement. The integrability of another powerful tool in the Sitecore suite of products helps brands embrace composability to optimize experiences and eliminate silos and so much more.
But composability doesn’t just end with commerce. A truly composable DXP gives brands a cloud-native solution that integrates effortlessly with analytics, personalization engines, and various other software systems to promote freedom of choice and flexibility. These are just some of the principles of MACH architecture, a concept that allows businesses to get the most out of the digital experience and the solutions at their fingertips.
And don’t worry, we’ll talk more about composability in part 4 of this series.
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