Our Best Moments and Your Favorite Content From 2020
By Content Bloom
We can all agree that 2020 really threw us a curveball. Talk about expectations vs. reality. However, as we look back, there were a few silver linings.
Our experience as a digital technology implementation and consultancy with onsite and offsite capabilities and an advanced knowledge in technical platforms, apps, and tools put us in the ideal position for helping our customers succeed, grow, and adapt seamlessly during the pandemic. And if there ever was a time to adapt seamlessly, it was 2020.
A major highlight for our team was the way we instantly shifted gears and immediately accommodated our clients during the sudden first wave of COVID-19. We were able to remove their business uncertainty and replace it with a sense of security. This allowed our clients to move forward and not only pursue but achieve their business goals regardless of the new socio-economic state.
In addition to celebrating some 2020 team wins, today’s blog will recap the year’s most popular content.
Tracking users’ online behavior and history is common practice in the digital marketing world. It still sounds a bit Big Brother but as users, we’ve come to expect it and, when implemented responsibly, we agree on the benefits it provides.
This was one of our most popular blogs of 2020, mainly because we ask important questions like:
- Do I need to alter our website(s) and app(s) for just California?
- What’s the penalty for non-compliance with CCPA?
- We’re GDPA compliant. Are we OK?
- Are my digital marketing efforts going to be impacted?
Many companies buckled under the pressure this year and allowed fear, rather than strategy, to control their business choices. A Gartner survey highlighted the ways CEOs and CMOs were hitting a pause button on success; choosing to maintain a status quo rather than explore digital options because they felt uncertain how to move forward in such an unstable economy.
There was no way we’d allow our clients to hit the snooze button on their business goals and we worked hard this year to establish that sense of security for our teams and customers. This piece highlights the significance of moving forward and staying ahead during times of crisis.
Each year SDL Tridion makes a point to recognize those who stand out in the SDL community. These technology professionals regularly share their expertise within the SDL’s forums and are known for contributing advice, short cuts, applications, and tips that assist others with their own implementations.
It was great news to hear that we’d ranked among SDL’s best for the 10th year in a row. Of the fourteen 2020 Most Valuable Professionals (MVPs) selected globally, Content Bloom is home to three!
Although design-thinking and user-centered design methodologies have evolved over the years, we still have a long way to go before it’s widely accepted that design practices are needed in order to understand and adjust business opportunities in accordance with the customer’s wants and needs.
We really wanted to highlight the ways UX benefits can go much further than just having a beautiful website. In order to create successful graphic solutions, you must first understand your user. This blog covers not only the value in having a measurable, defined customer journey but common gaps and the ways UX is still a mystery to many companies.
After reflecting on the ways in which people and technology are so closely intertwined in today’s business world, we were left thinking about the ways they depend on each other. It comes down to three C’s – connection, communication, and cooperation. This blog was a lot of fun for us, as it allowed us the opportunity to partner up with SDL for a 2-part blog series!
Inspired by Sitecore’s digital #SitecoreSym2020 and an insightful talk by Vijayanta Gupta, this blog dissects which of the tectonic shifts, brands should pay attention to.
By looking into these areas, we created an interesting dialog among our peers, partners, and clients.
According to the World Health Organization, 15% of people live with some sort of disability that could hinder their use of online systems. What does this mean for companies? It means an entire demographic of potential clients, partners, contributors, and customers are being neglected. This piece was long overdue and we wanted to not only cover the importance of accessibility within a digital platform, but demonstrate how simple and attainable it can be when you’re using the right tools.
Web accessibility means that websites, tools and technologies are designed and developed so that people with disabilities can use them. More specifically, people can perceive, understand, navigate and interact with the Web.– World Wide Web Consortium
In the first installment of this three-part series, we covered how to prepare the Docs CMS for connecting to external taxonomies. Continuing from there, now that we have placeholders for our new custom metadata fields, the next is to create a taxonomy connection in order to pull in values for these fields from another source (SDL Tridion Sites, for instance).
Last but certainly not least, this piece discussed making the shift from hosting and managing your infrastructure on-premise to using hosting your managed web services in the cloud.
Breaking down the process and key aspects of which elements to consider before embarking on your on-premise to cloud migration journey. Follow along as we covered:
- The benefits of the cloud
- How to perform a successful migration
- Significant tips and takeaways
To the new year!
With 2020 (finally) behind us, were looking forward to a strong, healthy 2021! Be sure to follow us for industry insights and company updates.
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