RWS - Unified Delivery Platform
By Mark Saunders
There’s a lot of buzz in the RWS community at the moment about the up-and-coming Unified Delivery Platform but what is it?
Well, RWS will be making a formal announcement on the naming and the full features at RWS Connect which Content Bloom is sponsoring this year.
But as you’ve landed here it looks like you might want a bit of a heads up on what’s coming and as we’ve just attended the RWS Partner Bootcamp here it is!
What does it provide for?
At its core, the UDP is a framework that will allow the interaction of your organization’s content at both the marketing content (traditionally web-based content) and structured content (technical data, traditionally brochures/PDF, etc.).
- Personalisation (real-time)
- Taxonomy-based navigation
- Mobile (from the start)
- Customer Service Solution integrations
- Search (not just for commerce, search entire documentation, single publications with fuzzy search/stemming, etc.)
- Open Content Delivery Architecture
- Standards-based API (OData)
- High scalability
- Share user-generated content (through microservices) between RWS Web and RWS Knowledge Center
Single customer view
Offering a single customer view allowing the organization to evaluate the context of customer interactions through a single event view and using a unified customer repository to analyze and them across any data point
Digital Experience Accelerators
We now have Digital Experience Accelerators for both Tridion and Knowledge Center. With a number of “out of the box” frameworks to deliver device-independent experiences. Using design templates that are built around semantic content and markup to allow for content/experience “mash-ups”
Cloud or on-premise?
Like Tridion, Knowledge Center can be offered as a “platform as a service” with enterprise SLAs. Through the automated provision of capabilities, time can be shortened for delivery to market.
The first release should be packaged with the upcoming version of Knowledge Center and from this point, we’ll keep you abreast of the functionality/integration and opportunities it affords.
Note: The above information is presented prior to the official launch of the UDP and its completed integration with Tridion and Knowledge Center and may be subject to change.
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Content Bloom builds intuitive websites and applications that are optimized for every device, personalized for every visitor, and integrate with all your marketing tools, using industry leading content management systems.
Content Bloom provided the Content Management expertise we were lacking. They designed the architecture for our sites and established themselves as a team always willing to help out.
Viking Case Study
Viking Cruises is a cruise line operator founded in 1997 operating river cruises around Europe.
In 2014 Viking to launched a new area of business offering ocean cruises. During the run up to this launch, Viking was struggling with their current CMS provider as they didn’t have the skills and experience of implementing with the SDL Tridion suite. With only two months remaining until the maiden voyage Content Bloom teamed up with Viking to provide an architected design and build.
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RWS – Unified Delivery Platform
Using design templates that are built around semantic content and markup allow content/experience “mash-ups”
