Serious Content: Variety and ROI using Tridion.
By Nickoli Roussakov
Nick Roussakov, Content Bloom’s Technical Director has teamed up with Outsell Solutions Architect, Todd Babbitt.
This dynamic duo will be combining their considerable digital ninja skills for an informative workshop at the 2015 Tridion Developer Summit in Amsterdam. Lucky participants will learn from the masters on how to efficiently deliver thousands of customizable variations of content for multiple users across multiple channels.
The workshop will share insight on how Outsell, with the help of Content Bloom, developed a highly effective solution to deliver and manage thousands of variations of content that minimized the effort needed by authors within the automobile industry.
The presentation will address:
- The issues and various problem sets related to the centralized management of content assets.
- The successful content delivery solutions created by Outsell and Content Bloom including a thorough explanation of the approaches to a traditional Tridion Blueprint versus limited blueprint with taxonomy.
- Use of GUI extension to manage tokens for dynamic replacement
- The productivity gains provided by the solution both externally and internally.
“The sweetest thing about this project was getting a chance to see the fruits of our labor. Content Bloom spent eight months on our project with Outsell, and it was so rewarding to see how impressive the end results were!” – Nick Roussakov
The 2015 Tridion Development Summit will be held September 14-17 at The Eye, Amsterdam on the Ijpromenade Island in Amsterdam North. Attendees will focus on RWS Web (Tridion) and other products in the RWS Web Suite such as Median Manager, RWS Mobile, Campaign management, and Content Bloom’s Alchemy GUI Extension framework.
To register for the event, please click here http://2015.tridiondevelopersummit.com/2015/home/#register
Outsell is a digital marketing Software-as-a-Service (SaaS) company that is transforming the way automotive brands engage with customers. Recognized by Inc. magazine as one of the fastest-growing companies in America, the company’s award-winning customer engagement platform, Outsell Fuel, is a powerful cross-channel customer engagement solution that employs turnkey campaigns, brand-ready content and predictive analytics to attract buyers, engender loyalty and drive sales. Outsell drives measurable incremental sales for thousands of automotive dealers representing all the major brands in North America.
About Content Bloom
Content Bloom designs and implements large-scale web solutions using enterprise content management systems and cutting-edge technologies to provide measurable value to our clients all over the world.
The sweetest thing about this project was getting a chance to see the fruits of our labor. Content Bloom spent eight months on our project with Outsell, and it was so rewarding to see how impressive the end results were!