Shaping Your Digital Strategy: Why Is Digital Transformation Important?
By Lee Pittman
Rapid changes in technology have disrupted virtually every field causing digital transformation to be not only one of those buzzwords we hear quite a bit, but also one of the most important issues facing businesses today. In order to keep pace with these changes, companies need to adopt a strategic approach that positions them for success in our digital world.
It’s hard to overstate the importance of having a strong digital strategy, but there are a few key considerations for enterprise companies when shaping one.
First, they need to consider how their customers interact with their brand online. This includes everything from how visitors find a website to what kind of experience they have when they visit it.
Second, enterprise companies need to think about how they can use digital technologies to improve their internal operations. This might include using cloud-based applications to streamline workflows or using data analytics to make better decisions.
Finally, they must consider how they can use digital platforms to reach new markets and grow their business. This might involve developing a mobile app or launching an ecomm site.
As part 1 of a look back at the Sitecore Symposium session tracks, I’ll explore what digital transformation is and offer some tips on how to shape a digital strategy.
Why is digital transformation important?
Digital transformation is the process of using digital technologies to create new or different business processes, products, and services. It’s also about transforming the way you operate and engage with your customers. In other words, digital transformation is all about using technology to make your business more efficient, agile, and customer-centric.
Internal teams, perhaps more specifically digital marketers, are under immense pressure to deliver on digital transformation, yet they often struggle to get started … because where do you even begin?
How to build a digital strategy framework
So, how can you shape a digital strategy that’ll help your business succeed? Below are four key steps in the framework:
- Define Your Objectives
The first step is to outline your objectives. What are you trying to achieve with your digital transformation? Are you looking to improve customer experiences? Drive operational efficiency? Generate new revenue streams? Once you’ve defined your objectives, you can start setting goals and measuring progress.
- Assess Your Current State
The next step is to evaluate your present state. This will involve taking a close look at your existing technology infrastructure and capabilities. Are you using the right tools and technologies? Do you have the right people in place? Do you have the right processes and governance in place? Once you’ve assessed your current state, you can start identifying areas for improvement.
- Develop a Roadmap
Developing a roadmap will involve outlining the steps required to reach your desired state. What initiatives need to be undertaken? What resources are required? What risks need to be managed? With a clear vision and a solid roadmap for execution, you can start putting together a project plan and timeline to successfully navigate today’s complex digital terrain.
- Implement and Measure
Finally, it’s time to implement your digital transformation plan and measure the results. Have you achieved your desired outcomes? Are there any areas for improvement? Be sure to track progress against your goals and objectives so that you can adjust your plans accordingly.
Remember, digitization is an ongoing process, not a one-time event. So, keep monitoring and adapting as needed.
How do you create a digital strategy?
Ultimately, a successful digital strategy is about finding innovative ways to leverage technology and make meaningful progress toward organizational, transformative goals. Whether you’re looking to streamline internal processes or engage customers on a deeper level, a sound strategy can be the key to success in our digital era.
Let’s talk more about how to shape your digital strategy.
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