Sitecore Composable DXP: At the Forefront of Innovative Adaptable User Experiences
By Jeremy Murphy
As one of the leading digital experience platforms (DXPs) on the market, Sitecore has consistently been at the forefront of innovation. Known for its extensive selection of products, Sitecore’s platform has traditionally been an all-in-one suite that enterprises wanting to deliver unforgettable experiences could rely on.
However, Sitecore has also noticed the need that businesses today have for increased adaptability and flexibility in technology infrastructure. Consequently, they’ve been undergoing a shift from an all-in-one suite towards being a composable DXP and embracing MACH architecture.
For businesses wondering what’s next for Sitecore and how these latest updates could benefit them, we wanted to provide our take on these changes and how Content Bloom can help you take your Sitecore implementation to the next level.
How Sitecore Views Composability
Moving from being an all-in-one suite to a composable DXP is a notable pivot for Sitecore. To put things into perspective, let’s recap the definition of a composable DXP.
“A composable digital experience platform (DXP) is assembled from different best-of-breed solutions and used to create and manage digital experiences across numerous digital touchpoints. The best-of-breed tools that make up a DXP are connected via APIs that enable a loose coupling between software.”What is Composable Architecture? | Glossary
So, what has Sitecore done to make this move?
The first indication that Sitecore was undertaking a new strategy came at the October Symposium in 2021, when they announced the launch of an enterprise SaaS offering, Sitecore Experience Manager Cloud.
Sitecore’s SaaS platform is based on composable architecture, enabling businesses to select best-of-breed products or a platform where everything comes pre-integrated. Customers are able to connect products via APIs, gaining more creativity and the ability to go to market faster.
The second indication of Sitecore’s new strategy was when they announced that their latest acquisitions had been fully integrated into the platform. Boxever, Four51, Moosend, and Reflektion now come as part of the Sitecore DXP, enabling them to provide additional best-in-class features to customers.
With these moves, Sitecore has highlighted the fact that modern enterprises can longer get by with one product and the need to provide more options for these businesses.
Why Sitecore is Embracing This New Approach
Today’s customers are no longer satisfied with all-in-one solutions and instead want the flexibility to choose plug-and-play tools that fit their unique needs. But that’s just scratching the surface of why Sitecore is embracing composability. Here are a couple of reasons:
Changing Business & Market Behaviors
It was enough to have a regularly updated brand website a few years ago. Nowadays, however, brands need the freedom to adjust the customer experience quickly and tailor it as required. They need agility and quick adaptability. In order to achieve that agility, large monolithic platforms need to be dismantled and replaced by optional platforms that allow them to remain competitive and pivot as the world around them changes.
Best of Breed Options
Modern businesses want the freedom to choose the best-of-breed components that make up their DXP. If they don’t think a specific analytics or DAM platform is right for them, they need to be able to select a new one that’s the best on the market and comes at the right cost.
In addition, Sitecore can provide its customers with the additional benefits of embracing a composable DXP.
1) Increased Focus on the Customer
A composable approach enables businesses to focus on the customer’s needs rather than their own. Companies can produce experiences for the channels where their customers interact rather than be limited to only a select few. This allows them to create seamless omnichannel experiences that entice customers and increase their loyalty.
2) Developer Freedom
Modern developers want the freedom of a platform that allows them to use preferred technologies and frameworks to create frontend experiences. They also want the freedom to integrate additional tools without a headache.
3) Customized Systems
Companies today can’t afford to be restricted by vendor lock-in. With a composable DXP, they can easily customize their systems to suit their technology stack and preferred tools. They can also choose from a wider variety of vendors and avoid legacy solutions that keep them outdated.
Sitecore Composable DXP Components
The components in Sitecore’s composable DXP provide a huge advantage for businesses and allow them to unify the customer journey and deliver a compelling experience. Let’s take a look at them.
Content: The components that make up the content piece of Sitecore DXP aid marketers in delivering engaging content.
Sitecore Content Hub: Content Hub helps marketers handle content planning, production, and collaboration. It includes an intuitive interface and predefined content models that make it easy for marketers to create content.
Sitecore Digital Asset Management: Sitecore’s DAM solution is used to store and manage all digital assets so that they’re easily accessible.
Sitecore CMP & MRM: Sitecore Content Marketing Platform and Marketing Resource Management platform are important for planning content strategies and workflows so that marketing teams are in sync.
Sitecore Experience Manager: Sitecore XM helps marketers take the content experience to new heights with multisite and multilingual management as well as an intuitive WYSIWYG interface for editing content.
The experience piece of Sitecore DXP is critical for nurturing customers and transforming content into a complete experience that spans the customer journey.
Sitecore Customer Data Platform: Sitecore CDP removes data silos to provide a holistic customer profile that includes historical and real-time data from different channels.
Sitecore Personalize: Sitecore Personalize enables teams to deliver personalized experiences with context on multiple channels.
The commerce component of Sitecore DXP connects the buyer’s journey across several channels.
Sitecore Order Cloud: Sitecore’s API-first eCommerce platform, Order Cloud, brings composable commerce to the customer experience while handling orders and improving commerce operations.
Sitecore Send: Sitecore Send handles email marketing and automation so that customers can receive personalized campaigns tailored to their preferences.
Sitecore Discover: Sitecore Discover provides search functionality and product recommendations to engage customers better.
Content Bloom: Your Sitecore Implementation Partner
Sitecore’s evolution to being a composable DXP represents the future of digital experience platforms. However, if you still want an all-in-one solution, they also provide those capabilities. Regardless, you need Sitecore expertise whether you want the suite or composable DXP option.
Content Bloom is a Sitecore partner that understands the multiple intricacies of the platform and can help you get the most out of your implementation. With certified developers, years of platform knowledge, and the expertise you need to have a customized experience that fits your unique brand, we can support you no matter what you need.
If you’re interested in learning more about Sitecore and how we can assist you, then contact us today.
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