How can brands thrive in a world where everyone wants to feel like a preferred customer?

Over the last handful of years, user experience design (UX), user interface design (UI), and design-thinking have become big time buzzwords for digital companies around the world and a favorite term amongst sales teams, marketing teams, and designers (web designers, webmasters, and graphic designers). The value in having measurable, refinable customer journeys seems like such […]

Let’s talk building a zero-friction experience, the future of B2B marketing, and using machine learning to make data-driven decisions. With speakers from Google (Susan Charles), LinkedIn (Richard Wong), Twitter (Andrea MacDonald), and Facebook (Bobby Hennessy), SocialEast is a one-day conference designed for people working in digital marketing, customer experience, analytics, and social media strategy. Recently, […]

Web development is currently going through a revolution at the hands of data science. As many development teams work within the framework of the Agile methodology, teams are scrambling to integrate data science into their framework. With so many core principles of the Agile methodology present, teams struggle to understand where it fits.  First, let’s […]