Charting the Course for Effective Digital Platform Transformations
The way you do business online and the technology that supports this changes over time. The original rationale to set up your digital platform the way it was probably no longer applies. This leads to frustration and concerns that your current platform may no longer be well-positioned to get you ahead in the next digital era.
Look Before You Leap
You may have a good idea of what you need or you might be wondering where to begin. Either way, a lot is at stake when migrating components in your platform or embarking on a full transformation, so it’s important to make an objective and detailed evaluation of your options.
You need to be able to cut through the buzzwords and hype to understand what really matters to you: How different vendors and architectures will enable you to achieve your business objectives in a sustainable way, ensuring that things that work well now will continue to do so.
Sync or Sink
Knowing where you want to go is one thing, but working out how to get there can seem a daunting task. It’s important to ensure global and regional stakeholders are aligned across departments, from IT to marketing to compliance.
You also need a plan that quickly demonstrates results but is also considerate of the impact of change to your organization and does not disrupt your digital operations.
Growing Pains
You may well already have a first step or Minimum Viable Product (MVP) in place to help validate your vision and create buy-in from your stakeholders. It’s likely that your first step was carefully chosen for an area of the business that was ripe for change, and where results could be easily achieved.
Now the challenge is to complete the transformation in areas of your organization that might be more complex or resistant to change. At this point, your transformation can stall as you struggle to balance the skills and capacity needed to manage both old and new platforms and the migration process itself.
A League of Our Own
Here’s the good news: we don’t merely grasp these challenges; we’ve mastered them. We’re well-versed in the intricate technical complexities that can consume weeks of your valuable time and our experienced team possesses the knowledge and instincts to swiftly resolve them.
Having successfully worked on digital transformations with some of the biggest names in the game, we know what works, we know what doesn’t, and our approach has been proven time and again to deliver results tailored to meet each company’s unique needs and definition of success.
Our global team spans three continents and has proven experience with transformations to and from many digital experience platforms, including Adobe AEM, Contentful, dotCMS, RWS Tridion, Sitecore and Umbraco, with whom we have active partnerships.
