Perfecting the Modern Ecomm Experience
Today’s ecomm experience goes beyond just shopping online. It requires brands to create immersive shopping experiences as customers traverse their buying journey. Facilitating such an experience requires that perfect combination of a winning strategy and the right tech to support it.
Over the last few years, the focus for most brands has been on digitizing and modernizing their CX. For some, especially those recently implementing ecomm solutions for the first time, the concept of offering products and services digitally may have seemed like enough to attract customers and drive revenue. Unfortunately, the competitiveness of the ecomm landscape means that brands can’t afford to just do “enough”.
In this guide, we’ll explain how to perfect the modern ecomm experience with the help of a headless content platform like Contentful and Content Bloom’s expertise.
Keep reading to learn more about:
- How the ecomm experience is changing
- Challenges with using legacy systems
- How to create a successful ecomm strategy
- The process for building a composable commerce stack