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Building a Business Case
for a Customer Data Platform
HELPING TEAMS SHAPE HOLISTIC
DATA DRIVEN EXPERIENCES
For many marketers, salespeople, and customer service reps, the business value that can be gained by adopting a customer data platform (CDP) is clear. It helps to achieve a single view of the customer by aggregating various data sources.
When it comes time to convince the decision-makers within the organization as to the benefits, such a simple note won’t be enough to win them over.
Sitecore CDP can provide businesses with the tools to truly unify their customer data and leverage it to enhance the customer experience. However, we understand that making another investment in a piece of martech technology isn’t always an easy sell.
That’s why we’ve created this guide on building the business case for a CDP.
Keep reading to learn:
- How to determine whether your organization requires a CDP
- Reasons why your organization needs a CDP
- What happens if you lack this critical platform
- How to get started with a CDP like Sitecore