Marketing and IT
The digital transformation dream team
As a global Sitecore partner, Content Bloom creates efficiencies and drives collaboration. Learn how to launch and evolve unique experiences that drive successful engagement by bridging the Marketing and IT divide.
To deliver experiences that connect, marketers need to truly know their customers and IT teams have to provide flexible, scalable technologies that support the creation, delivery, and measurement of those experiences.
But (quite often) there’s a disconnect between IT and Marketing.
This disconnect affects the entire business and the costs of not aligning are obvious.
97% of stakeholders believe lack of alignment with a team impacts the outcome of a project.