Working smarter not harder
Structured Content enables companies to create flexible content that is efficient and first to marketing in today’s digital and print based channels.
Organizations are faced with managing and creating an enormous amount of content for a plethora of digital and print-based delivery channels.
In most cases, content is difficult to find as it is stored in user’s local computers, internal networks, email accounts and cloud storage locations. It is estimated that 80% of this content is unstructured and buried within documents, without any meaningful way to find and reuse it.
Content is commonly stored in documents, a document management system or some cloud based storage tools, which makes it difficult for business users to find and use the information contained.
When finding the right piece of content, users can be unsure if it’s the latest version, if it’s been changed by a user for a specific use case or if the content is approved for use.
If you’re looking to make the most of your content complete the form below to set up a meeting with our structured content strategy team: