Data-Driven Ecommerce Strategy
For an ecommerce site, conversions are crucial. When it became clear that Athletigen’s sales numbers were not meeting expectation, we were brought in to help define why and provide a strategic solution.
We often find that clients use their web analytics to measure high-level info like site traffic or popular content, but aren’t using it to help them improve areas like customer engagement, retention, or interface performance.
By integrating their web analytics into an ecomm strategy, we armed Athletigen with not only a custom analytics framework, but also with the ability to identify the actionable data within it, resulting in a 323% increase in customer conversions.
Keep reading to learn how to:
- Increase conversions, turning visitors into customers
- Identify and eliminate unnecessary steps in your visitors’ ecomm journey
- Optimize the customer experience
- Use the actionable data available to you to make informed decisions
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