Data-Driven Ecommerce Strategy
CASE STUDY
For an ecommerce site, conversions are crucial. When it became clear that Athletigen’s sales numbers were not meeting expectation, we were brought in to help define why and provide a strategic solution.
We often find that clients use their web analytics to measure high-level info like site traffic or popular content, but aren’t using it to help them improve areas like customer engagement, retention, or interface performance.
By integrating their web analytics into an ecomm strategy, we armed Athletigen with not only a custom analytics framework, but also with the ability to identify the actionable data within it, resulting in a 323% increase in customer conversions.
Keep reading to learn how to:
- Increase conversions, turning visitors into customers
- Identify and eliminate unnecessary steps in your visitors’ ecomm journey
- Optimize the customer experience
- Use the actionable data available to you to make informed decisions
More Client Stories
Optimizing digital experiences with dynamic personalization
See how we increased site traffic by more than 40% using controlled experimentation and high-powered experience delivery to create a more personalized CX.
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Driving online visitor traffic with a total web reimagination
Using cutting edge frontend code, enterprise content management, and a focus on quality assurance, our website redesign increased Siemens' site traffic 37%.
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Empowering internal teams with an optimized employee portal
Learn how we turned an information overload problem into a unified content experience for over 250k global employees of the world’s largest coffeehouse chain.
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