Achieving goals with DNA
Athletigen, featured by Business Wire and Sports Illustrated, is a leading personal sports genetics company analyzing athlete’s DNA for truly personalized training programs.
Athletigen is now one of the world’s leading sports genetics companies. Our two companies partnered in 2014 when Athletigen was a start-up looking for a digital agency to build their DNA analysis platform plus their web and mobile application.
To present this information to users, we’ve designed and built a responsive website and custom phone application that is easy to use, secure and capable of handling tens of thousands of simultaneous users.
Behind the scenes we’ve built a robust Java application to manage the huge volumes of DNA and scientific data that allows complex data linking along with tools to enter information and generate reports. Due to the extremely sensitive nature of the data being handled, the application was built using top privacy and data protection standards including compliance with FDA and HIPAA regulations.
Rapid Agile Delivery
Athletigen, being a startup, had very limited funds to get to Beta, and hence staying lean was key. Using Content Bloom’s experience with iterative Agile delivery based on the Minimum Viable Product concept, the Beta was rolled out in only four months. This enabled raising of additional capital and forming key strategic partnerships with big names in sports, such as the Baylor Football Team and the Altis Track and Field training center.
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