American Energy Company
CUSTOMER EXPERIENCE OPTIMIZATION
Experience optimization (EXO) is first about understanding where your customers are coming from and then understanding where it is they are trying to go.
Doing so enables businesses to strengthen their customers’ experiences through controlled experimentation and dynamic experience delivery by vetting and quantifying the impact of their experiments with real-time customer data.
EXO is an ongoing process of learning about your customers in order to deliver the best possible online experience across all touch points. The development of a customer-centric, scalable personalization engine to power multi-brand online channels was a key part of our client’s digital transformation roadmap.
So, when the 2020 pandemic hit and face-to-face customer experience projects were side-lined, Content Bloom helped our client focus online where they could support their customer base best by delivering unique, customer-focused experiences.
Personalization and EXO have become key components in keeping visitors engaged and loyal, ultimately strengthening the online CX enough to increase revenue by $1.4M a year.
Keep reading to learn how to:
- Understand your users’ motivations and goals
- Make informed decisions about what and where to optimize
- Integrate and leverage your existing technologies
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