Multinational Entertainment Company

in-store, online, and mobile CXM

Creating a modern commerce experience that fuses digital and in-store is the future of retail. While many consumers browse online, they still shop in-store yet expect a mechanism that can combine the two.

One of the world’s largest toy and entertainment retailers set out to build a modern shopping experience meant to empower young girls to showcase their individuality by designing and bringing to life their custom dolls and garments via web, mobile, and in-store kiosks.

This was all part of a larger strategy to transform their brick and mortar shops into positive, immersive shopping experiences rather than just rooms full of products.

As a leading implementer of complex, multi-channel web and mobile applications, Content Bloom partnered with creative agency MJD to design and implement the content technology infrastructure to power the end-to-end platform. The solution was built using a headless content management system, which supplies content to a React JS single-page web app. To take it a step further, our team built integrations with the client’s e-commerce and social media platforms.

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