Content Bloom Logo
AboutServicesWorkInsightsCareersContact
< Home > Work > Ecommerce Customer Experience Management CXM

Ecommerce Customer Experience Management CXM

CASE STUDY

Creating a modern commerce experience that fuses digital and in-store is the future of retail. While many consumers browse online, they still shop in-store yet expect a mechanism that can combine the two.

One of the world’s largest toy and entertainment retailers set out to build a modern shopping experience meant to empower young girls to showcase their individuality by designing and bringing to life their custom dolls and garments via web, mobile, and in-store kiosks.

Tablet displaying landing page of American girl create and customize a doll login page

This was all part of a larger strategy to transform their brick and mortar shops into positive, immersive shopping experiences rather than just rooms full of products.

The goal was simple – support the configuration via web, mobile, or in-store touch screens to allow children to save their creations to their online profile. Parents or gift givers could then order the item online, for home or store pick up, or shop in-store and receive directions on where to locate the saved items.

As a leading implementer of complex, multi-channel web and mobile applications, Content Bloom partnered with creative agency MJD to design and implement the content technology infrastructure to power the end-to-end platform.

The solution was built using a headless content management system, which supplies content to a React JS single-page web app. To take it a step further, our team built integrations with the client’s ecomm and social media platforms.

Upon launch, the first week’s sales were four times the agreed upon goal and the application went viral over social media. Since this project, we’ve built and supported similar content-based applications for their various other global brands.

More Client Stories

athletigen logo

Combining athletic performance and digital technology

We designed and built a website and phone app that is easy to use, secure, and capable of handling tens of thousands of simultaneous users.

Read more
SNC lavalin logo

Building the tools that matter to a global workforce

We built a new global website and employee portal for over 50,000 employees using a modern technology stack designed for ease of use.

Read more
icu medical logo

Presenting a consistent brand and user experience

We performed a CMS implementation and content migration to create a consistent user experience across all of ICU's digital channels.

Read more

Locations

  • Amsterdam, NL
  • Austin, TX
  • Brussels, BE
  • Halifax, NS
  • New Delhi, India
  • New Orleans, LA
  • Toronto, ON

Quick Links

  • About
  • Services
  • Work
  • Insights
  • Careers
  • Privacy Policy
  • Quality Statement

Contact

  • USA: (+1) 512.879.4653
  • Canada: (+1) 647.827.1955
  • info@contentbloom.com
© Content Bloom, 2022. All Rights Reserved.