Platform Migration from Tridion Sites to Contentful
Improving the user interface, transitioning legacy CMS systems to Contentful CMS, and implementing the rollout in 11 languages.
Siemens Digital Industries Software (DISW) is a leading provider of software solutions that help companies across all industries transform their operations through digitalization.
Over the last decade, Content Bloom has partnered with Siemens to transform their customer experience across digital channels, delivering a variety of successful business critical projects by fostering a close working partnership across Siemens’ internal departments.
Siemens was not simply looking to migrate the DISW website from an enterprise CMS to Contentful, the wider project goals included the following key requirements:
- Refresh the outdated user experience and build an interface that allows customers to find relevant products faster.
- Integrate the centralized CMS with both marketing and e-commerce tools.
- Consolidate large volume of lead-generating collateral consisting of 3000+ landing pages, stored in a variety of systems (RWS Tridion Sites, WordPress, and HubSpot).
- Support translation of content into 11 languages.
- Reduce platform cost of ownership while improving time-to-market.
- Migrate on-premise infrastructure to the cloud
- Rearchitect to a composable solution, embracing modern cloud development set the goal to both reduce the cost of ownership of their content platform and migrate to a Headless Content Management System to take advantage of its Composable Architecture.
A pre-requisite for delivering a project of this magnitude and visibility requires a close working commitment from all key departments and stakeholders to execute each phase as defined in the plan, communicating across the board when circumstances arise, so the team, as one can mitigate to keep momentum.
The consolidation and migration from several traditional CMSs to the Contentful headless platform brought along several challenges. In this case study, we’ll highlight several key challenges and describe the solution we were able to achieve through close collaboration and partnership with Siemens DISW.
CMS Platform Shift
Migrating from a traditional CMS to a headless platform brought several key challenges. Challenges such as:
- Customizations of existing WCMS (UI extensions, reports) to support editors within Contentful CMS.
- Implementation of an automated translation workflow, for localizing content into 11 languages.
- “Content first” mindset shift moving from a WCMS to a headless CMS.
As with any major enterprise content management migration, an audit of all existing extensions, customizations, and the overall implementation was carried out to determine what would need to be carried forward, working across content teams to validate how this will work once moved to Contentful.
Using Business Intelligence
With over a decade of marketing content (tens of thousands of pages) spread across several content systems, and with most of the content being stored in Tridion Sites, we carried out an extensive audit to clean, refresh and optimize which information should be migrated to Contentful. This process was accelerated by using business intelligence tools to allow content departments to quickly analyze all content and approve which content should be included in the new system.
Automation and Quality
Extensive automation was used to migrate all the content from RWS Tridion Sites to Contentful via workflow, with redirects automatically published upon approval of the migrated content. With over one thousand high-value customer stories alone being migrated, which were produced in collaboration with Siemens DISW customers and partners, a high-quality migration without defects was an absolute necessity.
One of the big drivers for the shift to a modern composable architecture was to facilitate a composable commerce integration with Salesforce Commerce Cloud. A custom Contentful integration was built around the commerce platform, completely abstracting any financial information from the CMS allowing editors to put products online chosen from their product library in just minutes with confidence. The eCommerce experience went live, exceeding sales expectations within the first 60 days leading to additional investments from the executive team, and a dedicated team being assembled.
- Significantly reduced cost of ownership of content platform (cost reduced by 55%)
- Provided best-in-class marketing experience for their teams to get content and products to their customers
- Time to get content on the web cut in half.
- Training time investment for marketers working on the web was reduced by over 66%
- Migrated over 30,000 landing pages in total including all localized content with less than 0.05% defect rate.
- Web infrastructure fully migrated from on-premise to Amazon Web Services using infrastructure as code best practices
- Introduced eCommerce capabilities integrated with Salesforce Commerce Cloud to allow customers to purchase digital industry software for the first time directly on the marketing sites.
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